Fourth International Conference on Brand Management

Date: 9 December 2008
Time: 09:30 - 18:00
Venue: Theatre 1, Hong Kong Convention and Exhibition Centre
Organiser: Asian Centre for Brand Management, Hong Kong Polytechnic University

The Fourth International Conference on Brand Management is jointly organised by the Asian Centre for Brand Management and Hong Kong Design Centre. It is a key programme of Business of Design Week (BODW) which is the premier event for international design, brand and innovation in Asia, organised by Hong Kong Design Centre, with strong support from the HKSAR government.

The conference brings together world-class experts in brand management from the academic and business sectors to share cutting edge information on current trends in brand management and innovation.

Presentations will cover issues at the forefront of corporate strategy and branding including assessments of brand performance using marketing and financial metrics, justifying brand investments, cultivating strong brands with a matching culture, management of the brand experience and the creation of brand communities by utilising social media.

Registration and more details: http://www.polyu.edu.hk/fb/bc2008