CEOs' talk on Innovation, Design & Brand Strategies and Experiences

Date: 11 December 2008
Time: 17:30 - 19:00
Venue: Hall 7A, Hong Kong Convention & Exhibition Centre
Organisers: Hong Kong Design Centre and Hong Kong Young Industrialists Council

How do companies and manufacturers build their brands and change direction from OEM or ODM to OBM in the ever changing business environment? Through case studies and successful experiences shared by various manufacturers and designers, audiences will be inspired to the importance of innovation and design as well as branding and technology strategies, to help them survive during the recession and plan for the future of their businesses.

• What difficulties and challenges do manufacturers face?
• How do manufacturers adopt new approaches to cope with the current recession?
• What strategies for the future can SMEs develop for uncertain situations?
• How can design/branding/innovation strategies be used to raise the value of products and services as well as penetrate global markets?

Speakers and more details
Registration