Branding
Commerce

Rebuilding Brand Purpose | BODW 2021

·2 December, 2021

Consumers are actively seeking out brands that are socially and environmentally responsible and brand purpose is playing an increasing role in purchasing decisions. Genuine attempts to encourage diversity, equity, inclusion and contribute to a net-zero economy will not go unrewarded.

 

 

Speaker:


Anita McDonnell

Vice President, International Domino’s, HK

 

 

 

 

Speaker and Moderator:


Jonathan Cummings

President, APAC, LANDOR & FITCH, HK