HKDI Master Lecture Series: Brand Design from Switzerland – A Brand Story
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Brand Design from Switzerland – A Brand Story
The relationship between innovation and design, and the longevity of brands are subjects that are still relevant to the world today. The famous Swiss graphics, also known as 'Swiss Style', was made possible by both the successful development of the industry and the overall market success. This lecture examines the correlation between the two, and explains it with contemporary and historical examples.
Emeritus Senior Lecturer and Researcher, Zurich University of the Arts, Switzerland
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