bodw+系列
bodw+系列(前身为「设计智识周」)将延续「设计营商周」的传统,于6月25日、9月25日和10月23日举办连串精彩活动, 旨在加强香港设计界与伙伴国家意大利之间的知识交流和创新合作。
设计营商周2025的年度主题为「好奇心」(curiosity),bodw+系列的三个活动将围绕此主题,涵盖多项最新趋势和热门话题,包括家具设计、工业产品设计、设计思维、电影修复和创新工艺等。不同领域的设计和创意领袖将聚首一堂,分享他们的真知灼见和专业知识。
每个系列的活动为期一天,当中包括论坛、工作坊、大师班、圆桌会议和交流会,目标是促进设计专才、业界人士、公务员、教育工作者和大专学生的知识互通和文化交流。
好奇 • 激发设计创新
「好奇心」长久以来滋养着意大利的创新与变革,并转化为推动不同界别与理念积极交流的重要动力。这种精神跨越艺术、建筑、时尚与制造业等多个领域。 「意大利制造」之所以被视为典范,源于对卓越的极致追求,以及跨领域创意精英的高效协作。香港设计的蓬勃发展,同样植根于东方智慧与西方思潮的融合,透过大胆尝试与跳出舒适圈,逐步构建文化深度与创意设计。两地设计社群致力于传承文化与追求卓越之际, 也彰显了求知与创新所带来的变革力量。
Series 2 活动概览
系列 2(9月25日, 星期四)
策略设计融汇人工智能及新兴科技:推动创新设计新浪潮
在瞬息万变的时代,未来的日子将属于那些能够以好奇心应对复杂性问题,并通过策略性设计推动变革的人所带领。
bodw+ Series 2环节将邀请来自意大利的三大知名设计学府的的顶尖专家,包括POLI.design设计学院、欧洲设计学院 (IED)和多莫斯设计学院(Domus Academy),他们将分享如何在设计、人工智能和新兴技术的交汇点上,如何以好奇心推动创新。
讲者将以意大利悠久卓越的设计传统,结合系统化思维和以工艺为核心的实验方法,探讨策略性设计如何应对当今快速变化的世界,协助企业重新界定价值、驾驭不确定性,创造一个更灵活和以人为本的未来。
这场对话将聚焦策略性设计与人工智能的结合,目的并非取代创意,而是放大创意的可能性。在好奇心的引导下,这种融合将成为推动创新、转型和进步的强大力量。
Series 2: 论坛
Keynote: The Rise and Fall of Design Thinking
Keynote: The Rise and Fall of Design Thinking
Design Thinking changed the way we innovate—bringing human-centered methods, rapid prototyping, and creative confidence into boardrooms everywhere. But today, its influence is fading. Why?
This keynote unpacks the rise, plateau, and rethinking of Design Thinking—and asks what’s next. As the world moves beyond Post-its and brainstorms, a new paradigm is emerging—one shaped by learning dynamics, curiosity, and the ways we manage attention in a digital age.
What kinds of curiosity drive bold, visionary ideas? How do design mindsets shift between analog and digital environments? And why is rethinking how we learn the key to reimagining how we design?
Join us for a provocative look at the next chapter in design-led innovation—beyond the buzzwords, and into the future.
Keynote: Designing with Intelligence: AI as a Technical and Cultural Lever in Contemporary Design
Keynote: Designing with Intelligence: AI as a Technical and Cultural Lever in Contemporary Design
In an era where artificial intelligence is becoming an integral part of the designer's toolkit, it's essential to distinguish between hype and real innovation. But can AI truly help us design better?
This keynote will explore the different forms of artificial intelligence - from generative to predictive - most relevant to the world of design, and how they are already being embedded in creative, production, and strategic processes.
Keynote: From Tools to Materials: Exploring AI Through Curiosity
Keynote: From Tools to Materials: Exploring AI Through Curiosity
In this joint keynote, Domus Academy professors Stefano Cardini (Course Leader, MA in Design Innovation) and Giovanni Caruso (Course Leader, Master in Interaction Design and Master in Service Design) explore the evolving relationship between artificial intelligence and design. Rather than presenting AI only as a tool or collaborator, they suggest approaching it as a design material. Drawing from studio-based experiments with students and collaborations with brands, the keynote shares examples where AI demands fresh approaches and new ways of thinking. These experiences provide a map to navigate AI’s possibilities, showing how to engage with it critically and how to use its potential to move beyond current imaginaries and discourses. By placing creativity and curiosity at the center, the speakers invite designers, educators, and students to rethink their relationship with technology. They call for a deeper, more nuanced conversation, one that sees AI not as the end of design but as an opportunity to explore less obvious and yet unexplored territories.
Panel Discussion
Panel Discussion
This panel brings together global and local leaders in design education and practice to explore how curiosity, strategic design, and emerging technologies are transforming the creative landscape. Panelists will discuss curiosity as a catalyst for innovation, the pivotal role of design in organizational transformation, and the opportunities and challenges posed by AI. With a special focus on nurturing the next generation of designers, the conversation will uncover essential skills and mindsets for future success. Through diverse perspectives and real-world experiences, the panel aims to inspire actionable dialogue on advancing design and creativity in an AI-driven world.
工作坊 1
Workshop 1: Curiosity in Action: Design Thinking for the Digital Age
Workshop 1: Curiosity in Action: Design Thinking for the Digital Age
Following his keynote on navigating the rise and fall of design thinking in the tech era, Prof. Cabirio Cautela will lead a workshop that explores the evolving role of curiosity in both analogue and digital contexts. Participants will take part in interactive group challenges, applying design thinking principles to real-world problems using digital tools. The session blends collaborative exercises with micro design challenges, encouraging attendees to experiment, engage in discussion, and present innovative solutions. Tailored for practitioners and future leaders, this workshop offers a practical framework for harnessing curiosity and strategic design in the age of AI.
工作坊 2
Workshop 2: Hacking Design Thinking: Reprogramming Creative Processes with AI
Workshop 2: Hacking Design Thinking: Reprogramming Creative Processes with AI
For the past two decades, design thinking has shaped how we approach innovation across disciplines - from business to design, from education to public services. But in a world where artificial intelligence is transforming how we ideate, make, and strategise, we can start to explore how this method might evolve. What should we keep? What should we finally let go of?
In this hands-on workshop, participants will critically explore and creatively remix the classic stages of design thinking, integrating AI tools and strategic design approaches. Working in groups around a simple yet provocative brief, we'll co-create a new hybrid methodology-one fit for today's design challenges.
工作坊 3
Workshop 3: Creating a Collaborative Codex. Exploring The Future of Design Shaped by AI
Workshop 3: Creating a Collaborative Codex. Exploring The Future of Design Shaped by AI
In this collaborative workshop, Domus Academy professors Stefano Cardini (Course Leader, MA in Design Innovation) and Giovanni Caruso (Course Leader, Master in Interaction Design and Master in Service Design) invite participants to explore the evolving relationship between AI and design. In a playful and creative setting, participants will work together to create a codex, a structured written compilation of future artifacts and their associated information. By creating these “artifacts from the future” and describing their attributes, functions, and underlying logic, the entries will collectively offer a shared vision of how AI might transform design practice in the years ahead.
Through the synthesis of instructions and creative writing, participants will shape this codex by examining how the concepts of creativity, creation and collaboration and how they may be transformed because of AI. By embracing a speculative mindset, the workshop provides a space to critically reflect on AI’s influence on contemporary design, weighing both the risks and the opportunities it brings to the creative field.
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