bodw+ Series

 

 

Building on BODW’s legacy, the bodw+ Series (formerly known as Knowledge of Design Week) will take place on June 25, September 25 and October 23 respectively.  It aims to foster knowledge exchange and innovative collaboration between the partner country Italy and Hong Kong’s design communities.   

 

Under the main theme “curiosity” of BODW 2025, the three series cover a wide range of latest trends or topics, including furniture design, industrial product design, design thinking, film restoration and innovative craftsmanship. The series brings together design and creative leaders from these sectors to share their insights and expertise. 

 

Each series is a one-day programme comprising forums, workshops, masterclasses, roundtables and networking events that facilitate knowledge exchange and cultural exchange for professionals, industry practitioners, civil servants, educators and tertiary students. 

 

 

Curiosity Ignites Design Innovation 

 

Curiosity has long fuelled Italian innovation, fostering a dynamic exchange between disciplines and ideas. This spirit drives creativity across arts, architecture, fashion, and manufacturing, epitomised by the "Made in Italy" commitment to excellence and synergy of diverse talents. Similarly, Hong Kong's design landscape thrives on blending Eastern wisdom with Western influence, pushing beyond comfort zones to create meaningful cultural and design innovations through bold experimentation. Both design communities highlight the transformative power of curiosity and creativity in shaping their legacies and driving excellence. 

 

Series 1 Schedule

 

Series 1 (25 June, Wed)

 

Creative Furniture Design

Renowned for its innovation and craftsmanship, Italian furniture epitomises design excellence and maintains its leadership in the global furniture scene. Discover how Italian designers continue to push boundaries with a visionary approach that blends timeless elegance and everyday practicality. 

 

Innovative Industrial & Product Design

Modern Italian industrial and product design seamlessly integrates technology with timeless style, enabling brands to create meaningful, cutting-edge experiences for today’s consumers. By blending Italy’s rich design legacy with forward-thinking innovation, businesses craft products that resonate with modern aesthetics, foster emotional connections, and redefine brand loyalty. 

 

Series 2 (25 September, Thu)

 

Strategic Design Meets AI: Driving the Next Wave of Innovation

In an age of accelerating change, the future belongs to those who can approach complexity with curiosity — and lead transformation through strategic design. 

 

bodw+ Series 2 session brings together leading voices from Italy’s most respected design schoolsPOLI.design, Istituto Europeo di Design (IED), and Domus Academy — to explore how curiosity fuels innovation at the intersection of design, AI, and emerging technologies. 

 

Rooted in Italy’s legacy of design excellence, systems thinking, and craft-driven experimentation, our speakers will share how strategic design is evolving to meet the challenges of a world in flux — helping organizations reimagine value, navigate uncertainty, and build more adaptive, human-centered futures. 

 

In this conversation, strategic design meets AI — not to replace creativity, but to amplify it. When guided by curiosity, this fusion becomes a powerful force for innovation, transformation, and meaningful progress. 

 

(Stay tuned for the speaker lineup and programme details!) 

 

Series 3 (23 October, Thu)

 

Craftsmanship & Design Innovation 

Rooted in a rich tradition of craftsmanship, Italian design celebrates the artistry of leatherwork and jewelry, where artisanal techniques merge with modern aesthetics and innovation. This series explores the journey from concept to production, highlighting how Italy’s mastery of craft and design inspires meaningful, sustainable, and forward-thinking solutions. 

 

Film Restoration

With Italy’s rich cinematic heritage, the art of film restoration and preservation is core to the nation’s celebration of its visual creations. This series will showcase how advanced technologies are integrated with traditional techniques to revive and rediscover films, honouring a prolonged history of artistry. 

 

(Stay tuned for the speaker lineup and programme details!) 

 

Series 2: Forums

主题演讲:超越舒适圈:设计是勇敢探索的行为

日期
2025.6.25
时间
HKG | 09:45 - 10:25 (GMT+8)

主题演讲:超越舒适圈:设计是勇敢探索的行为

在这场主题演讲中,Moroso的产品开发与市场总监Lorenzo Taucer分享了开放式创新和大胆合作如何让这个标志性的义大利家具品牌站在当代设计界的前沿。 

  

Taucer反思了超越舒适圈的创意挑战,将设计比作一个活生生的拼图——在功能表现与深刻的人文视角之间取得平衡。他强调了Moroso与前卫设计师如Patricia Urquiola和Ron Arad的著名合作,展示了这些合作如何推动品牌发展,同时保持义大利反叛设计精神的真实。 

  

Taucer也探讨了Moroso如何应对当今的需求,利用人工智慧、解决永续性问题,以及推动材料创新,同时培养一种将日常物品转变为有意义艺术作品的合作文化。 

  

Lorenzo Taucer 的主题演讲将会与 Darren Chuckry 之间引人入胜的炉边对谈作为总结。 

 

Project Photo Credit: Moroso Flagship Store ICFF 2025, ©Alex Kro

 

Lorenzo Taucer

产品开发与市场总监

Moroso S.p.A. · 意大利

主题演讲:产品设计的未来:宁静科技(Gentle Tech)与意大利设计

日期
2025.6.25
时间
HKG | 10:25 - 11:05 (GMT+8)

主题演讲:产品设计的未来:宁静科技(Gentle Tech)与意大利设计

在科技日新月异的时代,世界知名产品设计师Fabio Verdelli提倡一种全新的设计模式:宁静科技”(Gentle Tech)。在此理念下,即使是最尖端的创新技术也能展现出自然与优雅,同时散发内敛的力量。 

 

Verdelli打破传统设计框架,强调以人为本的设计方法,着重自然动作、触觉体验和情感联系。他的代表作如Ray-Ban Meta眼镜、Trillo喇叭及Traccia键盘等,充分展现出创新如何与文化传承及日常生活习惯中互相融合。受意大利独特设计美学的启发,Verdelli构想未来的科技不再喧宾夺主,而是含蓄地融入生活,打造出合乎直觉、温暖且引人共鸣的产品。 

 

主题演讲将由Darren Chuckry主持一场轻松的对谈作总结。

 

Project Photo Credit: Bliz-Lizard-Ski helmet and goggle. Courtesy of Fabio Verdelli | Design Studio

Fabio Verdelli

创始人及总监

Fabio Verdelli | Design Studio · 意大利

论坛: 好奇心和创造力的交汇:设计创新连系意大利与香港

日期
2025.6.25
时间
HKG | 11:05 - 11:45 (GMT+8)

论坛: 好奇心和创造力的交汇:设计创新连系意大利与香港

好奇心如何激发创造力?创造力又如何在我们这个复杂互联的世界中推动突破性创新?在这场精彩的讨论活动中,Lorenzo Taucer、Fabio Verdelli和吴燕玲将拆解好奇心和创造力如何互相结合,并跨越文化、领域和设计手法的界限,最终在意大利和香港大放光芒。 

 

一众嘉宾将探讨跨界合作的价值、多元文化的力量,以及开放式创新生态系统的作用,了解如何打破既有框架,同时尊重本地的文化脉络。除了揭示可持续发展和负责任生产如何塑造当代的设计思维外,他们亦会剖析设计与生产之间的关系如何引导创意决策,为我们带来具前瞻性和有意义的设计方案。 

Lorenzo Taucer

产品开发与市场总监

Moroso S.p.A. · 意大利

Fabio Verdelli

创始人及总监

Fabio Verdelli | Design Studio · 意大利

吴燕玲

创始人

The Fabrick Lab · 香港

Darren Chuckry

董事总经理

HK Initiative · 香港

Workshop 1

工作坊: 「失败的美学」— 将错误转化为设计创新的动力

日期
2025.6.25
时间
HKG | 14:00 - 17:00 (GMT+8)

工作坊: 「失败的美学」— 将错误转化为设计创新的动力

我们从小被教导要将错误的事物尽量避免、修正或隐藏——为何不换个角度,将犯错视为灵感的来源,帮助我们设计出更和谐共融、更具创意和更破格的解决方案呢? 

 

在「失败的美学」体验工作坊中,参加者将重新审视错误的定义:错误将不再等同失败,而是珍贵的设计素材。透过一连串实践练习,参加者将摆脱「错误即缺陷」的思维,探索失败的经历如何掀起变革,同时转化成发掘潜在需求和另类方案的钥匙。 

 

工作坊目标: 

  • 明白错误是创新过程中不可缺少的一环。
  • 学习如何解读错误,并发掘变革的潜在可能性。
  • 探求产品/服务创新或品牌延伸的方向。
  • 尝试将限制转化为设计的机会。

 

Photo Credit: Moroso CDW 2025, ©Josh Tucker - Captivate Imagery

Lorenzo Taucer

产品开发与市场总监

Moroso S.p.A. · 意大利

Workshop 2

设计日常生活中的良伴:意大利式的微妙创新

日期
2025.6.25
时间
HKG | 14:00 - 17:00 (GMT+8)

设计日常生活中的良伴:意大利式的微妙创新

Fabio Verdelli | Design Studio创办人兼总监Fabio Verdelli主持的这场工作坊中,他将带领我们探讨意大利设计的精神,以及他追求微妙、以人为本科技的哲学,如何塑造日常用品的未来。 

 

Verdelli将延续主题演讲的见解,分享他代表作背后的故事与巧思,包括Blocco、DuneClessidra,展示他如何透过深思熟虑的设计选择,将平凡的物件化为低调且具意义的生活良伴,为日常生活增添色彩。 

 

参与者还可以亲身体验设计过程,一同构思一款 智能与美观并重的门,将智能技术、情感温度与熟悉的生活习惯融为一体,透过小组草图绘制、集思讨论和指导性批判,参加者将一同创造出体现这种微妙创新的新产品概念。 

 

重点: 

  • 深入了解Fabio Verdelli的设计方法,学习如何优雅地将科技融入产品设计。
  • 发掘意大利传统工艺与生活美学如何启发产品设计的新方向。
  • 设计并展示自然、美观且低调内敛的产品概念,打造真正融入日常生活的良伴。

 

Photo Credit: De'Longhi Colonna ceramic heater. Courtesy of Fabio Verdelli | Design Studio

Fabio Verdelli

创始人及总监

Fabio Verdelli | Design Studio · 意大利

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