bodw+ Series
bodw+ Series(前身為「設計智識周」)將延續「設計營商周」的傳統,於6月25日、9月25日和10月23日舉辦連串精彩活動, 旨在加強香港設計界與伙伴國家意大利之間的知識交流和創新合作。
設計營商周2025的年度主題為「好奇心」(curiosity),bodw+ Series 的三個活動將圍繞此主題,涵蓋多項最新趨勢和熱門話題,包括傢俱設計、工業產品設計、設計思維、電影修復和創新工藝等。不同領域的設計和創意領袖將聚首一堂,分享他們的真知灼見和專業知識。
每個系列的活動為期一天,當中包括論壇、工作坊、大師班、圓桌會議和交流會,目標是促進設計專才、業界人士、公務員、教育工作者和大專學生的知識互通和文化交流。
好奇 • 激發設計創新
「好奇心」長久以來滋養著意大利的創新與變革,並轉化為推動不同界別與理念積極交流的重要動力。這種精神跨越藝術、建築、時尚與製造業等多個領域。「意大利製造」之所以被視為典範,源於對卓越的極致追求,以及跨領域創意精英的高效協作。香港設計的蓬勃發展,同樣植根於東方智慧與西方思潮的融合,透過大膽嘗試與跳出舒適圈,逐步構建文化深度與創意設計。兩地設計社群致力於傳承文化與追求卓越之際, 也彰顯了求知與創新所帶來的變革力量。
Series 2 活動概覽
Series 2(9月25日, 星期四)
策略設計融匯人工智能及新興科技:推動創新設計新浪潮
在瞬息萬變的時代,未來的日子將屬於那些能夠以好奇心應對複雜性問題,並通過策略性設計推動變革的人所帶領。
bodw+ Series 2 環節將邀請來自意大利的三大知名設計學府的的頂尖專家,包括POLI.design設計學院、歐洲設計學院 (IED)和多莫斯設計學院(Domus Academy),他們將分享如何在設計、人工智能和新興技術的交匯點上,如何以好奇心推動創新。
講者將以意大利悠久卓越的設計傳統,結合系統化思維和以工藝為核心的實驗方法,探討策略性設計如何應對當今快速變化的世界,協助企業重新界定價值、駕馭不確定性,創造一個更靈活和以人為本的未來。
這場對話將聚焦策略性設計與人工智能的結合,目的並非取代創意,而是放大創意的可能性。在好奇心的引導下,這種融合將成為推動創新、轉型和進步的強大力量。
Series 2: 論壇
Keynote: The Rise and Fall of Design Thinking
Keynote: The Rise and Fall of Design Thinking
Design Thinking changed the way we innovate—bringing human-centered methods, rapid prototyping, and creative confidence into boardrooms everywhere. But today, its influence is fading. Why?
This keynote unpacks the rise, plateau, and rethinking of Design Thinking—and asks what’s next. As the world moves beyond Post-its and brainstorms, a new paradigm is emerging—one shaped by learning dynamics, curiosity, and the ways we manage attention in a digital age.
What kinds of curiosity drive bold, visionary ideas? How do design mindsets shift between analog and digital environments? And why is rethinking how we learn the key to reimagining how we design?
Join us for a provocative look at the next chapter in design-led innovation—beyond the buzzwords, and into the future.
Keynote: Designing with Intelligence: AI as a Technical and Cultural Lever in Contemporary Design
Keynote: Designing with Intelligence: AI as a Technical and Cultural Lever in Contemporary Design
In an era where artificial intelligence is becoming an integral part of the designer's toolkit, it's essential to distinguish between hype and real innovation. But can AI truly help us design better?
This keynote will explore the different forms of artificial intelligence - from generative to predictive - most relevant to the world of design, and how they are already being embedded in creative, production, and strategic processes.
Keynote: From Tools to Materials: Exploring AI Through Curiosity
Keynote: From Tools to Materials: Exploring AI Through Curiosity
In this joint keynote, Domus Academy professors Stefano Cardini (Course Leader, MA in Design Innovation) and Giovanni Caruso (Course Leader, Master in Interaction Design and Master in Service Design) explore the evolving relationship between artificial intelligence and design. Rather than presenting AI only as a tool or collaborator, they suggest approaching it as a design material. Drawing from studio-based experiments with students and collaborations with brands, the keynote shares examples where AI demands fresh approaches and new ways of thinking. These experiences provide a map to navigate AI’s , showing how to engage with it critically and how to use its potential to move beyond current imaginaries and discourses. By placing creativity and curiosity at the center, the speakers invite designers, educators, and students to rethink their relationship with technology. They call for a deeper, more nuanced conversation, one that sees AI not as the end of design but as an opportunity to explore less obvious and yet unexplored territories.
Panel Discussion
Panel Discussion
This panel brings together global and local leaders in design education and practice to explore how curiosity, strategic design, and emerging technologies are transforming the creative landscape. Panelists will discuss curiosity as a catalyst for innovation, the pivotal role of design in organizational transformation, and the opportunities and challenges posed by AI. With a special focus on nurturing the next generation of designers, the conversation will uncover essential skills and mindsets for future success. Through diverse perspectives and real-world experiences, the panel aims to inspire actionable dialogue on advancing design and creativity in an AI-driven world.
工作坊 1
Workshop 1: Curiosity in Action: Design Thinking for the Digital Age
Workshop 1: Curiosity in Action: Design Thinking for the Digital Age
Following his keynote on navigating the rise and fall of design thinking in the tech era, Prof. Cabirio Cautela will lead a workshop that explores the evolving role of curiosity in both analogue and digital contexts. Participants will take part in interactive group challenges, applying design thinking principles to real-world problems using digital tools. The session blends collaborative exercises with micro design challenges, encouraging attendees to experiment, engage in discussion, and present innovative solutions. Tailored for practitioners and future leaders, this workshop offers a practical framework for harnessing curiosity and strategic design in the age of AI.
工作坊 2
Workshop 2: Hacking Design Thinking: Reprogramming Creative Processes with AI
Workshop 2: Hacking Design Thinking: Reprogramming Creative Processes with AI
For the past two decades, design thinking has shaped how we approach innovation across disciplines - from business to design, from education to public services. But in a world where artificial intelligence is transforming how we ideate, make, and strategise, we can start to explore how this method might evolve. What should we keep? What should we finally let go of?
In this hands-on workshop, participants will critically explore and creatively remix the classic stages of design thinking, integrating AI tools and strategic design approaches. Working in groups around a simple yet provocative brief, we'll co-create a new hybrid methodology-one fit for today's design challenges.
工作坊 3
Workshop 3: Creating a Collaborative Codex. Exploring The Future of Design Shaped by AI
Workshop 3: Creating a Collaborative Codex. Exploring The Future of Design Shaped by AI
In this collaborative workshop, Domus Academy professors Stefano Cardini (Course Leader, MA in Design Innovation) and Giovanni Caruso (Course Leader, Master in Interaction Design and Master in Service Design) invite participants to explore the evolving relationship between AI and design. In a playful and creative setting, participants will work together to create a codex, a structured written compilation of future artifacts and their associated information. By creating these “artifacts from the future” and describing their attributes, functions, and underlying logic, the entries will collectively offer a shared vision of how AI might transform design practice in the years ahead.
Through the synthesis of instructions and creative writing, participants will shape this codex by examining how the concepts of creativity, creation and collaboration and how they may be transformed because of AI. By embracing a speculative mindset, the workshop provides a space to critically reflect on AI’s influence on contemporary design, weighing both the risks and the opportunities it brings to the creative field.
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