bodw+ Series
Building on BODW’s legacy, the bodw+ Series (formerly known as Knowledge of Design Week) will take place on June 25, September 25 and October 23 respectively. It aims to foster knowledge exchange and innovative collaboration between the partner country Italy and Hong Kong’s design communities.
Under the main theme “curiosity” of BODW 2025, the three series cover a wide range of latest trends or topics, including furniture design, industrial product design, design thinking, film restoration and innovative craftsmanship. The series brings together design and creative leaders from these sectors to share their insights and expertise.
Each series is a one-day programme comprising forums, workshops, masterclasses, roundtables and networking events that facilitate knowledge exchange and cultural exchange for professionals, industry practitioners, civil servants, educators and tertiary students.
Curiosity Ignites Design Innovation
Curiosity has long fuelled Italian innovation, fostering a dynamic exchange between disciplines and ideas. This spirit drives creativity across arts, architecture, fashion, and manufacturing, epitomised by the "Made in Italy" commitment to excellence and synergy of diverse talents. Similarly, Hong Kong's design landscape thrives on blending Eastern wisdom with Western influence, pushing beyond comfort zones to create meaningful cultural and design innovations through bold experimentation. Both design communities highlight the transformative power of curiosity and creativity in shaping their legacies and driving excellence.
Series 1 Schedule
Series 1 (25 June, Wed)
Creative Furniture Design
Renowned for its innovation and craftsmanship, Italian furniture epitomises design excellence and maintains its leadership in the global furniture scene. Discover how Italian designers continue to push boundaries with a visionary approach that blends timeless elegance and everyday practicality.
Innovative Industrial & Product Design
Modern Italian industrial and product design seamlessly integrates technology with timeless style, enabling brands to create meaningful, cutting-edge experiences for today’s consumers. By blending Italy’s rich design legacy with forward-thinking innovation, businesses craft products that resonate with modern aesthetics, foster emotional connections, and redefine brand loyalty.
Series 2 (25 September, Thu)
Strategic Design Meets AI: Driving the Next Wave of Innovation
In an age of accelerating change, the future belongs to those who can approach complexity with curiosity — and lead transformation through strategic design.
bodw+ Series 2 session brings together leading voices from Italy’s most respected design schools — POLI.design, Istituto Europeo di Design (IED), and Domus Academy — to explore how curiosity fuels innovation at the intersection of design, AI, and emerging technologies.
Rooted in Italy’s legacy of design excellence, systems thinking, and craft-driven experimentation, our speakers will share how strategic design is evolving to meet the challenges of a world in flux — helping organizations reimagine value, navigate uncertainty, and build more adaptive, human-centered futures.
In this conversation, strategic design meets AI — not to replace creativity, but to amplify it. When guided by curiosity, this fusion becomes a powerful force for innovation, transformation, and meaningful progress.
(Stay tuned for the speaker lineup and programme details!)
Series 3 (23 October, Thu)
Craftsmanship & Design Innovation
Rooted in a rich tradition of craftsmanship, Italian design celebrates the artistry of leatherwork and jewelry, where artisanal techniques merge with modern aesthetics and innovation. This series explores the journey from concept to production, highlighting how Italy’s mastery of craft and design inspires meaningful, sustainable, and forward-thinking solutions.
Film Restoration
With Italy’s rich cinematic heritage, the art of film restoration and preservation is core to the nation’s celebration of its visual creations. This series will showcase how advanced technologies are integrated with traditional techniques to revive and rediscover films, honouring a prolonged history of artistry.
(Stay tuned for the speaker lineup and programme details!)
Series 2: Forums
主題演講:超越舒適圈:設計是勇敢探索的行為
主題演講:超越舒適圈:設計是勇敢探索的行為
在這場主題演講中,Moroso的產品開發與市場總監Lorenzo Taucer分享了開放式創新和大膽合作如何讓這個標誌性的義大利家具品牌站在當代設計界的前沿。
Taucer反思了超越舒適圈的創意挑戰,將設計比作一個活生生的拼圖——在功能表現與深刻的人文視角之間取得平衡。他強調了Moroso與前衛設計師如Patricia Urquiola和Ron Arad的著名合作,展示了這些合作如何推動品牌發展,同時保持義大利反叛設計精神的真實。
Taucer也探討了Moroso如何應對當今的需求,利用人工智慧、解決永續性問題,以及推動材料創新,同時培養一種將日常物品轉變為有意義藝術作品的合作文化。
Lorenzo Taucer 的主題演講將會與 Darren Chuckry 之間引人入勝的爐邊對談作為總結。
Project Photo Credit: Moroso Flagship Store ICFF 2025, ©Alex Kro
主題演講:產品設計的未來:寧靜科技(Gentle Tech)與意大利設計
主題演講:產品設計的未來:寧靜科技(Gentle Tech)與意大利設計
在科技日新月異的時代,世界知名產品設計師Fabio Verdelli提倡一種全新的設計模式:「寧靜科技」(Gentle Tech)。在此理念下,即使是最尖端的創新技術也能展現出自然與優雅,同時散發內斂的力量。
Verdelli打破傳統設計框架,強調以人為本的設計方法,著重自然動作、觸覺體驗和情感聯繫。他的代表作如Ray-Ban Meta眼鏡、Trillo喇叭及Traccia鍵盤等,充分展現出創新如何與文化傳承及日常生活習慣中互相融合。受意大利獨特設計美學的啟發,Verdelli構想未來的科技不再喧賓奪主,而是含蓄地融入生活,打造出合乎直覺、溫暖且引人共鳴的產品。
主題演講將由Darren Chuckry主持一場輕鬆的對談作總結。
Project Photo Credit: Bliz-Lizard-Ski helmet and goggle. Courtesy of Fabio Verdelli | Design Studio
論壇: 好奇心和創造力的交匯:設計創新連繫意大利與香港
論壇: 好奇心和創造力的交匯:設計創新連繫意大利與香港
好奇心如何激發創造力?創造力又如何在我們這個複雜互聯的世界中推動突破性創新?在這場精彩的討論活動中,Lorenzo Taucer、Fabio Verdelli和吳燕玲將拆解好奇心和創造力如何互相結合,並跨越文化、領域和設計手法的界限,最終在意大利和香港大放光芒。
一眾嘉賓將探討跨界合作的價值、多元文化的力量,以及開放式創新生態系統的作用,了解如何打破既有框架,同時尊重本地的文化脈絡。除了揭示可持續發展和負責任生產如何塑造當代的設計思維外,他們亦會剖析設計與生產之間的關係如何引導創意決策,為我們帶來具前瞻性和有意義的設計方案。
Workshop 1
工作坊: 「失敗的美學」— 將錯誤轉化為設計創新的動力
工作坊: 「失敗的美學」— 將錯誤轉化為設計創新的動力
我們從小被教導要將錯誤的事物盡量避免、修正或隱藏——為何不換個角度,將犯錯視為靈感的來源,幫助我們設計出更和諧共融、更具創意和更破格的解決方案呢?
在「失敗的美學」體驗工作坊中,參加者將重新審視錯誤的定義:錯誤將不再等同失敗,而是珍貴的設計素材。透過一連串實踐練習,參加者將擺脫「錯誤即缺陷」的思維,探索失敗的經歷如何掀起變革,同時轉化成發掘潛在需求和另類方案的鑰匙。
工作坊目標:
- 明白錯誤是創新過程中不可缺少的一環。
- 學習如何解讀錯誤,並發掘變革的潛在可能性。
- 探求產品/服務創新或品牌延伸的方向。
- 嘗試將限制轉化為設計的機會。
Photo Credit: Moroso CDW 2025, ©Josh Tucker - Captivate Imagery
Workshop 2
工作坊: 設計日常生活中的良伴:意大利式的微妙創新
工作坊: 設計日常生活中的良伴:意大利式的微妙創新
由Fabio Verdelli | Design Studio創辦人兼總監Fabio Verdelli主持的這場工作坊中,他將帶領我們探討意大利設計的精神,以及他追求微妙、以人為本科技的哲學,如何塑造日常用品的未來。
Verdelli將延續主題演講的見解,分享他代表作背後的故事與巧思,包括Blocco、Dune和Clessidra,展示他如何透過深思熟慮的設計選擇,將平凡的物件化為低調且具意義的生活良伴,為日常生活增添色彩。
參與者還可以親身體驗設計過程,一同構思一款「智能與美觀並重的門」,將智能技術、情感溫度與熟悉的生活習慣融為一體,透過小組草圖繪製、集思討論和指導性批判,參加者將一同創造出體現這種微妙創新的新產品概念。
重點:
- 深入了解Fabio Verdelli的設計方法,學習如何優雅地將科技融入產品設計。
- 發掘意大利傳統工藝與生活美學如何啟發產品設計的新方向。
- 設計並展示自然、美觀且低調內斂的產品概念,打造真正融入日常生活的良伴。
Photo Credit: De'Longhi Colonna ceramic heater. Courtesy of Fabio Verdelli | Design Studio
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