Following Patrizia Moroso, Creative Director of Moroso S.p.A., and her inspiring talk at BODW 2024, "Curiosity in Action: Harnessing the Power of Collaboration," we are excited to further explore the transformative power of open innovation with Lorenzo Taucer, Product Development & Marketing Director at Moroso, in the launch edition of the bodw+ Series. 

Taucer will delve into how open innovation and collaborations drive creativity and accelerate breakthroughs at the acclaimed Italian furniture house. From Moroso’s mainline to its experimental subline More-So, the brand has consistently bridged the gap between visionary ideas and tangible masterpieces. Taucer will share how the brand’s iconic collaborations with renowned designers such as Patricia Urquiola, Ron Arad, Front, and Tord Boontje have brought Patrizia Moroso’s artistic vision to life. These partnerships have not only resulted in vibrant, functional works of art but have also redefined how design can transform spaces into bold expressions of art and life — while overcoming significant manufacturing challenges along the way. 

Taucer will also share insights into Moroso’s ongoing commitment to nurturing the next generation of designers and creative thinkers. This includes their 2025 collaboration with Karlsruhe University of Arts and Design (HfG) and an exciting, soon-to-be-revealed partnership with the Hong Kong Design Institute (HKDI). 

Photo Credit ©Alex Kroke

Fabio Verdelli, internationally acclaimed designer and visionary behind Fabio Verdelli | Design Studio, is a multiple winner of prestigious awards such as the iF Design Awards and Red Dot Design Awards. Recognised as a thought leader in the global design community and a pioneer of Italian modernity, Verdelli’s work seamlessly integrates aesthetics, technology, and functionality, embodying the emerging Gentle Tech design philosophy—a movement dedicated to fostering meaningful connections between humans and technology. 

As the keynote speaker for bodw+ Series 1, Verdelli will share his holistic approach to design, blending strategic design thinking with advanced technological insights to craft products that are both functional and emotionally engaging. He will highlight collaborations with global brands across industries, including consumer electronics, luxury goods, and furniture, with a particular focus on his revolutionary project, the Ray-Ban Meta Glasses — a groundbreaking innovation that combines cutting-edge technology to redefine human interaction with wearables. 

Verdelli will also delve into his recent projects that merge modern technology with traditional Chinese craftsmanship, creating a bridge between cultures and generations. Offering a glimpse into the future of product design, Verdelli envisions a world where innovation and human connection harmoniously coexist.