CEO, Hong Kong & Greater Bay
Edelman · Hong Kong
Delicia Tan is the CEO of Edelman Hong Kong and Greater Bay, who also manages the Taiwan market. With more than 20 years of integrated marketing communications experience across the Asia Pacific, Delicia is a Senior Client Strategist for key regional and global clients. She currently serves as the global client leader for the Singapore Tourism Board and Tencent, anchoring their international and domestic communications efforts. She is also Edelman’s APAC Chair for Diversity, Equity and Inclusion. She was previously the Managing Director of Client Innovation and Growth at Edelman Singapore, also spent three years as a Practice Leader at Edelman Beijing.
Delicia started her public relations career at the Singapore Tourism Board, building marketing communications campaigns in support of the Board’s economic objectives. Prior to joining STB, Delicia was with Singapore Health Services, where she drove branding and marketing efforts as well as Crisis Communications during the SARS outbreak.
Delicia graduated with a Bachelor of Arts (Distinction) in Media Studies from RMIT University in Melbourne, Australia.