Lorenzo Taucer

Lorenzo Taucer is an Italian professional with over 25 years of experience in strategic design, innovation, and brand development. Currently serving as Product Development & Marketing Director at Moroso S.p.A., he previously led Open Innovation initiatives within the same company. As founder of Acrobatik S.r.l., he has collaborated with major brands like illycaffè and Generali Group, delivering services in communication strategy, product innovation, and training. His background includes roles in creative direction and social impact projects. Holding a degree in Contemporary History, he combines a humanistic approach with design thinking to drive transformative projects across design, retail, finance, and healthcare sectors.

Curiosity

Curiosity is an inexhaustible source of energy that fuels creativity and inspires a positive defiance of the mainstream. It’s a mindset that embraces diversity as a deeply human form of stylistic expression and sees freedom as an existential condition—one defined by openness, experimentation, and a constant attraction to the unknown.