Brand Asia Forum by Rowan Lodge | BODW 2016
For 25 years, Rowan Lodge has been creating and implementing architecture solutions across the globe, representing major retail labels in the sectors of fashion, sporting apparel and cosmetics.
In 2007, Rowan was responsible for delivering one of the world’s largest retail rollout programs for the Adidas Group, Asia Pacific. In 2011, he relocated from Hong Kong to the Adidas headquarters in Germany. It was from here that he drove the creative development of Adidas’ future Retail Concepts strategy globally, including retail design solutions for Adidas Originals, Y3, Adidas by Stella McCartney, and Adidas Sports Performance.
In 2014, Rowan returned home to Australia, joining Aesop as Head of Retail Design. Rowan has a sincere interest in intelligent and sustainable design. As a brand, Aesop have delighted by the unexpected affinities that have come from the negotiation of differences involved in establishing new stores – by means of immersion in unfamiliar landscapes, investigation of local materials, engagement with local culture and history, and of course development of fertile new relationships. During Rowan’s tenure the Aesop store portfolio has grown by 70% with a further measured and sustainable growth strategy of future new stores and counters in existing and new markets across the globe.
Speaker:
Rowan Lodge
Head of Retail Design & Development, Aesop, Australia
Moderator:
Guy Parsonage
Partner, PwC Experience Centre, HK