The Emotional Intelligence of Branding: Designing Meaning Beyond the Object | BODW 2025

04 Dec 2025

Luxury today is a conversation between emotion and intention, where design becomes a language of empathy. Through Panglossian’s cross-cultural lens, bridging Eastern sensitivity and Western structure, this session explores how curiosity shapes emotional intelligence in contemporary luxury. From the visuals of a space to the texture of a paper, we examine how design can translate feeling into form, creating experiences that resonate universally, yet intimately. 

 

  • In what ways does curiosity deepen emotional connection? 
  • How can design translate emotion across cultures without losing authenticity? 
  • What can hospitality teach us about empathy as a design touch point? 
  • How do sensory languages build trust and belonging? 
  • Can emotional intelligence become the true measure of modern luxury? 

 

Speaker:

Sara Biancaccio
Co-founder & Creative Director
Panglossian Studio·Italy