The Emotional Intelligence of Branding: Designing Meaning Beyond the Object | BODW 2025
04 Dec 2025
Luxury today is a conversation between emotion and intention, where design becomes a language of empathy. Through Panglossian’s cross-cultural lens, bridging Eastern sensitivity and Western structure, this session explores how curiosity shapes emotional intelligence in contemporary luxury. From the visuals of a space to the texture of a paper, we examine how design can translate feeling into form, creating experiences that resonate universally, yet intimately.
- In what ways does curiosity deepen emotional connection?
- How can design translate emotion across cultures without losing authenticity?
- What can hospitality teach us about empathy as a design touch point?
- How do sensory languages build trust and belonging?
- Can emotional intelligence become the true measure of modern luxury?
Speaker:
Sara Biancaccio
Co-founder & Creative Director
Panglossian Studio·Italy

