Dr. Villari traces VILLARI’s journey from artisan workshop to global brand, opening with a short film on the house’s heritage and porcelain’s evolution. She explores how curiosity drives leadership in porcelain today—bridging tradition and contemporary design through material innovation, advanced techniques, and collaborations with international designers. Addressing younger audiences, she shares strategies to modernize heritage and draw from Eastern and wider Asian inspirations, including the VILLARI tea ceremony and Villa Heritage at Salone. 

Curiosity-driven questions to address in the session: 

• How can a craftsmanship brand drive commercial growth and business success? 

• How can traditional craftsmanship remain relevant to the new generation of consumers? 

• How can we balance innovation without sacrificing tradition and authenticity? 

• What does Italian design and craftsmanship stand for today? 

Speaker:

Dr Barbara Villari
Art & Managing Director
VILLARI·Italy