BODW 2021 Trend Report

Part 5: Creative Mindset and Innovation Leadership

How can those at the top inspire and lead as effectively as possible? What will it take to future-proof a business? How can one put an innovation mindset into action?

CatchOn & Editorial Team·27 October, 2021

Leadership is not as straightforward as it used to be – and new realities, particularly following a cataclysmic event such as the pandemic, require not only experience and hard and soft skills, but also courage, a willingness to collaborate, and a creative mindset to bridge the gap. For many executives, the pandemic served as a much-needed wake-up call. Apart from the need to safeguard company incomes, top management suddenly had an equally pressing mandate to protect their employees’ security and stability.


Alongside Covid-19 disruption, a host of other core issues present constant challenges to innovate faster and more effectively. Leaders are called to act immediately to meet the demands of society at large. Addressing climate change through net-zero targets and other environmental commitments, no easy feat for small and large corporations alike, is an urgent expectation; as is acting on advocacies that resonate with their customers.


The world’s perception of good leadership has changed somewhat. When it comes to successful business transformation and leadership in crisis, those who continue to succeed have a variety of things they share: the ability to communicate internally and externally with empathy, build credibility and trust through transparency, and model an innovation mindset.


The key speaker line-up of this year’s Summit for the related topic includes:


  • Bruce Mau - Chief Executive Officer, Massive Change Network | Founder, Bruce Mau Studio (US)

  • Prof. David Schonthal - Clinical Professor of Innovation & Entrepreneurship, Kellogg School of Management, Northwestern University (US)
  • Eric Quint - Former Chief Brand and Design Officer | Former Senior Vice President, 3M Company (The Netherlands)

  • Mark Wee - Executive Director, DesignSingapore Council (SG)
  • Dr Sam Bucolo, Executive Chair, Australian Design Council (Australia)
  • Vanessa Cheung - Group Managing Director, Nan Fung Development Ltd. | Founder, The Mills (HK)

  • Prof. Yongqi Lou - Vice President, Tongji University, SH (CN)
  • and others


Stay tuned for BODW2021 SUMMIT. Let’s Reset @BODW2021!


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Global Design Reset: A Primer of Business of Design Week (BODW) 2021