BODW 2021 Trend Report

Global Design Reset: A Primer of Business of Design Week (BODW) 2021
Part 7: Designing an Intelligent Future

Do smart cities come with a cost? Can artificial intelligence blend seamlessly into our lives? What trends can we expect to emerge in the next few years? Will the human touch become obsolete?

CatchOn & Editorial Team·1 November, 2021
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As part of the Tokyo Tokyo FESTIVAL Special 13, The Constant Gardeners, presented by Jason Bruges Studio, combines the ideas of sports, Japanese culture, technology and art. Video Courtesy of Jason Bruges Studio & Tokyo Tokyo FESTIVAL Special 13

With the advent of AI and IoT, the future of work and mobility will never be the same again. We live in a world where seamless connectivity, autonomous navigation, and smart production are fast becoming a reality. From eminent designers to the entrepreneurs driving innovation, we get a glimpse of how integrated design and technologies are shaping and transforming our cities, economies, and lives.


Creatives are now weaving Artificial Intelligence into every detail to exceed our current experiences and enhance everyday processes. At the Tokyo 2020 Olympics Games this year, a team of robots raked patterns in the sand in what was a giant Zen garden. This may just look like a public art installation, but The Constant Gardeners analysed video footage from the games and translated this into its sand drawings to create 150 illustrations on activities that transpired throughout the Olympics.


On another day and at another corner of the globe in California, students at the Art Center College of Design were lectured on NIO’s newest electric vehicle at the fourth Virtual Car Classic. What makes this EV a breakthrough is Nomi, the car’s built-in virtual driving companion that not only provides navigation functions but creates a deeper emotional connection with its driver as the world’s first in-vehicle A.I. Its objective is to turn the vehicle from a mere mode of transportation into a mobile living space. This digital feature promotes the EV into an object far greater than a means of mobility where its user can sit back while it does more of the work.


What these two innovations demonstrate is the shift in smart design and how it now not only eases life, but also interacts with its users to evoke greater emotional response. Creative leaders are using tools such as A.I. to step in and form more meaningful relationships with its users in an optimized and swift manner. These intelligent designs are nothing without the data they collect, and designers are constantly improving and making adjustments based on this. Through this, a smart AI system may fulfill or ease the role of the designer in having to complete large amounts of design work by filtering what improvements need to be done moving forward and making necessary revisions. This type of tech will be co-creators in designing our futures.


The key speaker line-up of this year’s Summit for the related topic includes:


  • Andrew Mead - Head of Architecture, MTR Corporation Ltd. (HK)
  • Edward Bell - General Manager, Brand, Insights & Marketing Communications, Cathay Pacific Airways Ltd. (HK)
  • Jason Bruges - Creative Director & Founder, Jason Bruges Studio (UK)
  • Paul Priestman - Designer & Chairman, PriestmanGoode (UK)
  • and others


Stay tuned for BODW2021 SUMMIT. LET’S RESET @BODW2021!


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Global Design Reset: A Primer of Business of Design Week (BODW) 2021