Brand Hong Kong


Brand Hong Kong (BrandHK) is a strategic communications programme to promote Hong Kong as Asia's world city.


Brand Positioning


Hong Kong’s positioning as Asia’s world city is built on a solid foundation of competitive strengths. Strategically located at the heart of Asia, Hong Kong is a cosmopolitan city offering superb global connectivity. Creativity and entrepreneurship converge in a free, secure and dynamic environment that is home to a diverse community that embraces excellence and quality living.


Brand Management


The Brand Hong Kong Management Unit of the HKSAR Government’s Information Services Department is responsible for implementing local and international promotional activities that support Hong Kong’s positioning as “Asia’s world city”.

The Unit handles advertising, social media, publications, souvenirs and co-branding with major events in the city. It supports publicity and promotion efforts by the HKSAR Government offices around the world, especially Economic and Trade Offices, and cooperates with media organisations, creative industries, youth groups, universities and non-government organisations on joint projects. Government bureaux/departments, quasi-government organisations and NGOs engaged in international promotions of the city are all stakeholders in BrandHK.