Launched by Hong Kong Design Centre (HKDC), bodw+ originates from Business of Design Week (BODW), Asia’s premier annual event on design, innovation and brands since 2002. bodw+ is an interactive design knowledge platform that promotes and celebrates design excellence, inspiring and engaging the local and international design community. It is envisioned to become Asia’s leading online design portal, providing evergreen content, featuring the latest insights on seminal design trends, and exclusive interviews with creative leaders and emerging talents.

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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Annouchka Behrmann

Head of Brand

Edelman · Hong Kong

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