Lam Wai-keung is currently the head of the Department of Digital Media at the Hong Kong Design Institute (HKDI). He graduated from the School of Creative Media at City University of Hong Kong and the Faculty of Arts at the University of Hong Kong. His career began with the training and promotion work for the Hong Kong Federation of Filmmakers. His film was exhibited at the Hong Kong International Film Festival, the Oberhausen Film Festival, etc. His film review articles can also be found in published books overseas. In recent years, he has been actively engaged in applied research on media technology and concurrently serves as the Acting Director of the HKDI Media Lab. His research scope includes transmedia marketing, digital avatar and digital fashion. He has also been invited to serve as the Vice President of the International Federation of Creative Innovation and Technology.