Prof. Cabirio Cautela

Cabirio Cautela is Full Professor at Politecnico di Milano (Design Department) and PhD in Business Management. He was Visiting Scholar at Stanford University in 2012. His research topics deal with the strategic role of design, design management processes, and how design generates new business models and new ventures. He is currently CEO at POLI.design (Postgraduate School of Politecnico di Milano), Director of the Master in Strategic Design, and Research Director of the Observatory of Design Thinking for Business. His latest articles were published by journals, such as Creativity and Innovation Management, Industry and Innovation, Technovation, International Entrepreneurship and Management Journal, Design Issues, International Journal of Entrepreneurship and Innovation Management, and Design Management Review.

Curiosity

Despite offering infinite access to information, the digital world has narrowed curiosity—pushing users toward quick, ready-made answers over deep understanding. Yet curiosity is the engine of design—it drives research, fuels innovation, and embraces complexity. Design must resist this convergence by revealing process and fostering active, meaningful engagement with knowledge.