In today’s saturated and competitive digital market, products must be innovative, sustainable, and delivered fast. Business leaders have no shortage of ideas but having the confidence to know which one to invest in is the key to bringing your best ideas to market faster. BXT Works (Business, eXperience, Technology) is PwC’s digital product innovation process that balances strategy, design and technology — it is designed to be consistent, predictable, and focused on integrated teaming to create and accelerate digital product launches with the right tools and techniques. 

If you hope to reimage a sustainable business that includes digital products, this workshop is for you. It includes an introduction and overview of innovation in the corporate context, followed by a hands-on experience of the BXT process. Join us to discover a hypothesis-based approach to innovation, where the workshop leaders will lead you through the process from generating ideas, de-risking and validation, to prototyping, pivoting, and operationalisation.