Consumer Experience & Brand Innovation
BODW 2022, Hong Kong
From defining user experience to product design, how brands speak to customers has never been more important. Understanding the consumer journey and responding to environmental and social changes will be critical to the success of companies. What can we learn from these prominent consumer brands? How will they anticipate, or even initiate future changes?
From defining user experience to product design, how brands speak to customers has never been more important. Understanding the consumer journey and responding to environmental and social changes will be critical to the success of companies. What can we learn from these prominent consumer brands? How will they anticipate, or even initiate future changes?