HKDI Gallery Exhibition: "Tradition In the Future - GAFA Cultural Innovation Design"

Exhibition Sections

1. Visual Graphics and Images

This session focuses on four main themes, namely "Visual Culture Design", "Digital Creative Design", "Social Innovation Design", and "Publication Design". "Visual Culture Design'' showcases the innovative fusion of traditional culture and modern symbols. "Digital Creative Design" promotes integrations with local industries. Students can strengthen their practical skills as well as build up Chinese brands that meet commercial demands. "Social Innovation Design'' makes use of the resources provided by local communities and the school to boost village redevelopment. Using Dongping Da’ao Fishing Village as a real-life example, it aims to push forward the social and ecological transformation through designs. "Publication Design'' takes on an unconventional path and anchors on Lingnan culture as a research subject, exploring design ideology under the influence of new media and stimulating thoughts on the current conditions and the development of culture.

Projects: Listen to a Song × Buy a Fresh One, Hello, sea., Chaoshan Blessing Express, Talked Different Dialects, A Letter Home, Legend of the White Snake in the Cantonese Opera and the Movie

2. Creative Products and Handicrafts

This session revolves around "Creative Project Planning and Design", "Innovations of Guangzhou Embroidery" and "Creative Jewellery Design." "Creative Project Planning and Design" emphasises on a point that innovations start with cultural awareness. It explores cultural innovation in the Lingnan region and its related dissemination through multi-dimensional analyses and research. "Innovation of Guangzhou Embroidery" is dedicated to revitalising Guangzhou embroidery in the present, preserving its unique domestic sentiments and regional characteristics to realise the dynamic inheritance of intangible cultural heritage. "Cultural Creative Jewellery Design" combines the cultural resources of the Greater Bay Area to explore the representation of intangible cultural heritage in contemporary accessories design, and promote the inheritance and sustainability of such culture.

Projects: Canton Porcelain × Emoji New Century Creative Pattern Design, Guo Fan - Flowing across the ocean: The installation and jewellery innovation design from Chaozhou gold lacquered wood carving to overseas Chinese remittance culture, A Lie Ya Luo - The Tanka songs cultural and creative jewellery design, Search for the Qilin, Growing - Lamp Design

3. Digital Art

This session is about "Projection Artistic Design" and "Digital Morphology Design - Digital Lingnan". The "Projection Artistic Design" discusses the characteristics, production processes, and artistic applications of light projection, and particularly introduces 3D mapping to the project. The artworks are centred around Chinese traditional culture and classical components, and, through offline teaching, demonstrate the results of this arrangement. "Digital Morphology Design - Digital Lingnan" combines parametric design with the intangible cultural heritage in the Lingnan region, exploring the possibilities of the design of form. Through experiments, students can explore the boundless possibilities between computer programming and nonlinear modelling.

Projects: Lion Dance to the East, Danqing Lingnan

4. Animation and Entertainment

Animation serves as a perspective for observing the world and expressing art, it is also a medium for cultural dissemination. With the aid of digital art and artificial intelligence, "GAFA Animation: Film and Television Animation" and "GAFA Animation: Games and Digital Entertainment" both study the integration of the distinctive cultural characteristics of the Greater Bay Area and the developments of the new era, from which is derived. These projects leverage new technologies such as animation, IP design, and digital media to present the Greater Bay Area in a new light to the audience.

Projects: Persimmon, Small Plane, The Song of Time, Fallen to Mortal World, The Kapok, Red Silk, Continue, Fish Lantern, Ancient and Modern Litchi Sweet Honey, Xian Gang, The Youthful Colours of Super Engineering, Bing Dwen Dwen Folk Series, Bing Dwen Dwen Aerospace Series, Southern Blot, LION.CN, SEA U, Red Cork, Fantasy - Three Generations of "Ming God" Concept Design

5. Culture Research Workshop

Lingnan martial arts is renowned as a gem of Lingnan culture. It is regarded as an important branch of Chinese martial arts culture, and serving as a gangplank through which other countries understand Chinese culture. Supported by the Guangzhou Intangible Cultural Heritage Protection Centre, teachers and students from GAFA extensively studied three renowned styles of Guangdong martial arts- Miji Wang Wing Chun, Beisheng Cai Li Fo boxing and Huadu Hongquan for over six months. Their research yielded comprehensive reports with meticulous details. From this research, they also created animation IP, creative products, interactive designs, etc, which were exhibited at the Guangzhou Cultural Hall and well-received by the public.

Projects: Lingnan Martial Art IP Design - Wingchun Family, Lingnan Martial Art IP Design - Beisheng Choy Li Fut Family, Lingnan Martial Art IP Design - Legend of Wingchun, Lingnan Martial Art IP Design - Mi Gei Wong WingChun Family, Martial Arts Photography, Martial art IP Design - HongShi Juvenile, Guangdong Martial Arts Research Report, Wing Pu, Lingnan Wushu - Digital Chae Lee Foo Boxing, Lingnan Martial Arts - Digital Wing Chun, Bridge Hunting

Event website: https://www.hkdi.edu.hk/en/hkdi_gallery/exhibition/traditioninthefuture