In this keynote, Lorenzo Taucer, Director of Product Development & Marketing at Moroso, shares how open innovation and bold collaboration keep this iconic Italian furniture brand at the forefront of contemporary design. 

Reflecting on the creative challenges of working beyond comfort zones, Taucer describes design as a living puzzle — balancing functional performance with a deeply human perspective. He highlights Moroso’s celebrated partnerships with visionary designers like Patricia Urquiola and Ron Arad, showing how these collaborations push the brand to evolve while staying true to Italy’s rebellious design spirit. 

Taucer also explores how Moroso responds to today’s demands: harnessing AI, tackling sustainability, and driving material innovation — all while nurturing a collaborative culture that transforms everyday objects into meaningful works of art. 

The keynote will conclude with an engaging fireside chat between Taucer and Darren Chuckry.

Project Photo Credit: Moroso Flagship Store ICFF 2025, ©Alex Kro