Regenerative Design for Business: Discovering Material Innovations at The Fabrick Lab
Elaine Yan Ling Ng, The Fabrick Lab, Kwai Chung, Hong Kong
As the problems that regenerative design deals with are inherently complex, the solutions proposed by this discipline must also exist in multitudes. As such, it is crucial for innovators to gain a comprehensive understanding of the topic through investigations in its system, business, social and material levels.
This workshop will start with how The Fabrick Lab creates and demonstrates material creation through prototyping with a multi-disciplinary approach, and going beyond, participants will be guided through the process to come up with a persuasive business statement and proposition that integrate varied aspects of regenerative design into the supply chain. Join us and learn how to establish a creative business in a collaborative manner, co-create a compelling presentation supported with sustainable materials, and pitch your ideas with the lingo of regenerative design.
Language: English
Format: Physical workshop; short lectures; group exercises
Target Audience: Design professionals, industry practitioners, entrepreneurs, executives from creative industry, brand owners
Max Capacity: 20 pax
Takeaways:
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To understand the ecosystem in regenerative, sustainable material innovation
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To learn creating a value statement and a new business label incorporating sustainable materials
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To ideate the go-to-market strategy and present the idea via finishing a webpage or a physical mood board
*Registration on a first-come-first-served basis