In the age of the experience economy, the rules of what brands are and how they are created and managed have changed. Brands are no longer just attracting customers and creating value – they are now dynamic, living, breathing entities that need to be co-created with users, to capture the value generated, and ultimately to grow with users.

In this workshop, you will be introduced to the core concepts behind User Brands and how to leverage eXperience Thinking (or what we call “X Thinking” ) to create, manage, and sustainably grow a business sustainable brand via delivery of exceptional experiences, with a discussion on application of X Thinking® in the context of the Mainland China’s market.