Workshop: "The Ergonomics of Failure" - Reframing Errors to Drive Design Innovation
We’re taught to see mistakes as something to avoid, fix, or hide. But what if we started viewing them as useful signals — as starting points for more inclusive, creative, and unexpected solutions?
"The Ergonomics of Failure" is a hands-on workshop that invites participants to shift their perspective: from seeing error as a setback to recognizing it as a powerful design resource. Participants will explore the transformative potential of failure through practical exercises to read error not as a flaw, but as a signal able to reveal hidden needs and alternative behaviors.
Workshop objectives:
- Recognize the value of error as an essential part of the innovation process.
- Learn to interpret and reframe the transformative potential of mistakes.
- Generate ideas for product/service innovation or range extension.
- Practice turning constraints into design opportunities.
Photo Credit: Moroso CDW 2025, ©Josh Tucker - Captivate Imagery
In today’s fast-evolving design landscape, open innovation has become a powerful tool for brands and designers to co-create value, solve challenges, and stay ahead of the curve. This workshop, led by Lorenzo Taucer, Head of Open Innovation and Product Development at Moroso S.p.A., offers a unique opportunity to explore how strategic design and open innovation can work hand-in-hand to unlock creativity and deliver breakthrough solutions.
Drawing from Moroso’s rich legacy of collaboration with world-renowned designers such as Patricia Urquiola, Ron Arad, Front, and Tord Boontje, Taucer will provide an insider’s view on how the acclaimed Italian furniture house embraces open innovation to bridge the gap between visionary ideas and tangible masterpieces. Participants will learn how Moroso navigates the complexities of innovation, from concept development to overcoming manufacturing challenges, while maintaining their commitment to artistry and functionality.
This interactive workshop will guide brand representatives and designers through practical approaches to building effective partnerships, fostering creativity, and implementing strategic design processes. Taucer will share actionable insights into leveraging external collaborations and internal resources to co-develop solutions that resonate with audiences and drive market success.
Attendees will also have the opportunity to explore:
- The Framework of Open Innovation: How brands can integrate external ideas and resources into their innovation pipelines.
- Strategic Design Thinking: Techniques to align creativity with business goals.
- Collaboration Best Practices: Insights into forming partnerships that spark innovation and deliver measurable results.
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