In today’s fast-evolving design landscape, open innovation has become a powerful tool for brands and designers to co-create value, solve challenges, and stay ahead of the curve. This workshop, led by Lorenzo Taucer, Head of Open Innovation and Product Development at Moroso S.p.A., offers a unique opportunity to explore how strategic design and open innovation can work hand-in-hand to unlock creativity and deliver breakthrough solutions. 

Drawing from Moroso’s rich legacy of collaboration with world-renowned designers such as Patricia Urquiola, Ron Arad, Front, and Tord Boontje, Taucer will provide an insider’s view on how the acclaimed Italian furniture house embraces open innovation to bridge the gap between visionary ideas and tangible masterpieces. Participants will learn how Moroso navigates the complexities of innovation, from concept development to overcoming manufacturing challenges, while maintaining their commitment to artistry and functionality. 

This interactive workshop will guide brand representatives and designers through practical approaches to building effective partnerships, fostering creativity, and implementing strategic design processes. Taucer will share actionable insights into leveraging external collaborations and internal resources to co-develop solutions that resonate with audiences and drive market success. 

Attendees will also have the opportunity to explore: 

• The Framework of Open Innovation: How brands can integrate external ideas and resources into their innovation pipelines.
• Strategic Design Thinking: Techniques to align creativity with business goals. 
• Collaboration Best Practices: Insights into forming partnerships that spark innovation and deliver measurable results.