Brand Strategy: Designing for Growth | BODW 2021
How brands speak to customers has never been more important. Understanding the customer journey and responding to environmental and social change will be central to the success of companies in the coming years. It’s a defining time for brands and the stakes have never been higher.
Design Jedi, GAP Inc., Pangaia, Unspun and more, US
Head of Product Marketing, Xiaomi International, Mainland China
CEO of FILA China, FILA Sports Co.,Ltd., Mainland China
Prof. Viveca Chan
Founder & CEO, WE Marketing Group | Board of Director, Worldwide Partners Inc., HK