Brand Strategy: Designing for Growth | BODW 2021

02 Dec 2021

How brands speak to customers has never been more important. Understanding the customer journey and responding to environmental and social change will be central to the success of companies in the coming years. It’s a defining time for brands and the stakes have never been higher.




Jonathan Cheung

Design Jedi, GAP Inc., Pangaia, Unspun and more, US


Abi Go

Head of Product Marketing, Xiaomi International, Mainland China


Brian Yiu

CEO of FILA China, FILA Sports Co.,Ltd., Mainland China







Prof. Viveca Chan

Founder & CEO, WE Marketing Group | Board of Director, Worldwide Partners Inc., HK