Branding in the Changed New World | KODW 2020
In every period of major turbulence, there will be winners and losers. Covid-19 has not only affected our economy but also fundamentally changed consumer needs and behaviours. What are the new consumer expectations and how should brands adjust their business and marketing strategy? Marketing veteran Viveca Chan, Chairman & CEO of WE Marketing Group, will shed light on emerging new trends with examples of how brands today are adjusting their offers, operations and communication to win consumer’s trust, as well as WE’s approach to branding & New Retail.
Viveca will be sitting down with business insiders – Alan Chan of the iconic jewellery brand with 90 years of history Chow Tai Fook and Mason Cheng of tech giant Xiaomi – to discuss how marketing strategies are shifting from product centric to people centric, and the keys for brands to build relevancy.
General Manager of Group Branding Centre, Chow Tai Fook Jewellery Group Limited, HK
National General Manager of Marketing Center, Internet Commerce Dept., Xiaomi, Mainland China
Prof. Viveca Chan
Chairman & CEO, WE Marketing Group, HK