Change of TV Landscape in Times of Digital Advertising | KODW 2020
In the face of technological disruption and changing viewer behaviours and expectation, today’s broadcasters need to transform their business models and content strategies in response to the rise of on-demand culture.
Launched in 2016, ViuTV has been a pioneer in driving the next wave of innovation in TV and digital advertising. Its Director & General Manager, Lofai Lo, will share his insight into how digital technology is changing the TV landscape, from content development to viewer engagement.
Director & General Manager, ViuTV, HK
Director & Founder, Hungry Digital, HK