Brands are struggling to persevere in the current pandemic and economic downturn. Creativity, human-centred design and smart use of technology remain key drivers for brand resilience. With different business ecosystem actors in play, we bring you visionaries and branding experts to look at the art, craft and design of brands that bring empathy, authenticity, meaning, refreshing and yet lasting experience. The collection of inspirations, insights and emerging practices will help to shape new business strategy and models, and open up new ways of marketing, storytelling and customer engagement.

Speakers:

Jelly Zhou

Chief Executive Officer (Hong Kong), Hong Kong Television Network Ltd., HK

Tim Lee

Founder & CEO, QFPay Haojin Fintech Limited, Mainland China

Moderator:

Patrick Tam

Principal Advisor, 3 Screens Strategic Advisors Limited, HK