The Lotus Way: Redefining Luxury Through Innovation | BODW 2023

30 Nov 2023

Embark on an enlightening journey with Yao Yingjia as he uncovers Lotus's impact on the luxury lifestyle. Yao's keynote will delve into three compelling stories, underscoring Lotus's commitment to innovation and excellence in the realm of luxury. Discover the inception of the Onoto pen, the intriguing Lotus whisky narrative, and the groundbreaking Lotus Type 136 e-bike, all while emphasizing the intersection of luxury, design, and transformative lifestyle choices. Explore how Lotus redefines luxury living through innovation.






Yao Yingjia

Vice President, Group Lotus, United Kingdom