What does it mean to preserve culture in a fast-changing world? In this keynote, Davide Pozzi, Director of the internationally acclaimed film restoration laboratory L’Immagine Ritrovata, takes us inside the art and impact of restoring cinema’s most treasured works. With studios in Bologna, Paris, and Hong Kong, the lab is a global leader in the preservation of film heritage — combining analog expertise with digital innovation to bring lost or damaged films back to life.​ 

But this is more than a story about cinema. It’s a story about cultural stewardship, creative responsibility, and how restoration can serve as a powerful model for designers and innovators across disciplines. Through landmark case studies and global collaborations, Pozzi reveals the deep ethical, aesthetic, and technical decisions behind restoration — and how these same principles apply to anyone working at the intersection of craft, culture, and technology. For today’s designers, curators, creatives, and cultural leaders, this session offers more than inspiration: it offers a new perspective on how the thoughtful preservation of the past can spark innovation, shape identity, and fuel the future of creative work.