HKDI Master Lecture Series: Stunning Swiss Style Design

Hong Kong Design Institute2023.04.03

[The following content is provided by Hong Kong Design Institute]

 

 

Stunning Swiss Style Design

 

Switzerland, a small country in the heart of Europe, maximises her industrialisation from the 19th to the 20th century to set new standards in design and innovation. The resulting "Swiss Style" speaks of the love for details, the intelligent integration of function and utility, and the will to transcend aesthetic boundaries and preconceptions. Over time, "Swiss Style" has become a unique synonym for a certain attitude in design that appeals to a broad audience. Today, the results are often part of collections and exhibitions as well as the popular culture. This lecture seeks to provide a better understanding and insights into how such stunning “Swiss style" comes about, what the foundations are and how Swiss designers intend to deal with future challenges in education, production and the market.

 

 

Speaker

 

Prof. Michael Krohn

Professor of Design, Head of Center for Sustainability, Zurich University of the Arts, Switzerland

 

 

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Made in Switzerland

 

This lecture provides a deeper insight into the current design culture and production in Switzerland. It sheds light not only on people, products, institutions, companies and projects, but also on how designers currently interpret the word "made". In this global market, "made" means more than just "produced". "Made" means a creative and innovative understanding that goes hand in hand with a certain aesthetic, or rather a "design" attitude. Production is, therefore, not limited to a tangible result or a product.

 

 

Speaker

 

Prof. Michael Krohn

Professor of Design, Head of Center for Sustainability, Zurich University of the Arts, Switzerland

 

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