Design for Asia Forum 1: In Conversation: Industrial Design Master Yao Yingjia | BODW 2021

04 Dec 2021

One key principle of great design is simplicity. Internationally renowned designer Yao Yingjia shows how walking the path of both simplicity and creativity lead Lenovo to success. As chief designer and director at Lenovo Group in Beijing, Yao pioneered the use of creative materials on notebooks and tablets to position the company as a market leader in industrial design.






Yao Yingjia

Vice President, Lenovo & Lenovo Research Empowerment Centre GM & Chief Designer of Lenovo, Lenovo Group, Mainland China



Prof. Viveca Chan

Founder & CEO, WE Marketing Group | Board of Director, Worldwide Partners Inc., HK