Tianyuan Li, Head of Design at Xiaomi EV, will delve into Xiaomi's journey into electric vehicles, highlighting the brand's cross-disciplinary transition from consumer electronics to the automotive sector. He will discuss how Xiaomi, as a design-centric brand, has evolved. Furthermore, he will elaborate on the design narrative and process behind the Xiaomi SU7, showcasing how Xiaomi EV's design philosophy encapsulates the fusion of technology, design, art, and aesthetics through seamless integration of intuitive design concepts.

Speaker:

Tianyuan Li

Head of Design Xiaomi EV & General Manager of Automotive Industrial Design Department, Beijing Xiaomi Technology Co., Ltd, The Mainland