Join Zuber Mohammed, Global Head of Consumer Marketing at TikTok, for an engaging fireside chat on how TikTok drives product innovation to enrich the user experience and foster deeper connections. Alongside moderator Dr. Zeng Xi from ByteDance, this discussion will explore the platform's evolving strategies to enhance consumer engagement, keeping TikTok at the forefront of tech innovation.

Speaker:

Zuber Mohammed

Global Head of Consumer Marketing, TikTok, Singapore

Moderator:

Dr Zeng Xi

Senior Director of Product & Design, ByteDance