“Designers who work with the subject ‘food’ are often called food designers. According to Marije Vogelzang, food is already perfectly and beautifully designed by nature. She designs from the verb to eat. She is inspired by the origin, preparation, production, waste, etiquette, psychology, history and culture of food. That is why she calls herself the world’s first eating-designer.

After graduating at the Design Academy Eindhoven in 2000, Vogelzang set her mind on creating a new direction in the design field. After developing and selling two experimental restaurants called ‘PROEF’ in Rotterdam and Amsterdam, she broadened her experiments and her vision to design out of the verb of eating. With 16 years of experience, she is considered a pioneer and the ‘Grand dame’ in the field of eating design (De Volkskrant). Now she works independently under her name.

In 2015, Vogelzang is named to Fast Company’s top 100 most creative people in business and a finalist of the World Technology awards Design section. In 2016, she is on the GOOD100 list of Good Magazine.

She recently became head of a new bachelor department named FOOD NON FOOD at the Design Academy Eindhoven and does guest lectures and workshops at design and culinary schools.

Speaker:

Marije Vogelzang

Independent Eating Designer, Head, Food non Food Department at Design Academy Eindhoven, The Netherlands

Moderator:

Cécile Poignant

Trend Forecaster, France