User Brands: Creating Business Sustainable Brands with X Thinking® | KODW 2022

In the age of the experience economy, brands are no longer just about attracting customers and creating value — they become dynamic, breathing entities that grow with users. It gives rise to X Thinking®, a new business philosophy that uses exceptional eXperience to introduce, nurture and sustain businesses. Join Dr Michael T Lai in this video to discover the core concepts of X Thinking®, and explore how businesses can succeed by embracing this philosophy.

24 Oct 2022

In the age of the experience economy, brands are no longer just about attracting customers and creating value — they become dynamic, breathing entities that grow with users. It gives rise to X Thinking®, a new business philosophy that uses exceptional eXperience to introduce, nurture and sustain businesses. Join Dr Michael T Lai in this video to discover the core concepts of X Thinking®, and explore how businesses can succeed by embracing this philosophy.