User Brands: Creating Business Sustainable Brands with X Thinking® | KODW 2022
In the age of the experience economy, brands are no longer just about attracting customers and creating value — they become dynamic, breathing entities that grow with users. It gives rise to X Thinking®, a new business philosophy that uses exceptional eXperience to introduce, nurture and sustain businesses. Join Dr Michael T Lai in this video to discover the core concepts of X Thinking®, and explore how businesses can succeed by embracing this philosophy.
In the age of the experience economy, brands are no longer just about attracting customers and creating value — they become dynamic, breathing entities that grow with users. It gives rise to X Thinking®, a new business philosophy that uses exceptional eXperience to introduce, nurture and sustain businesses. Join Dr Michael T Lai in this video to discover the core concepts of X Thinking®, and explore how businesses can succeed by embracing this philosophy.
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