Branding
Business
Product design

Vision 20/21: The Future of Brand Marketing | BODW 2020

·3 December, 2020

About

Brands are struggling to persevere in the current pandemic and economic downturn. Creativity, human-centred design and smart use of technology remain key drivers for brand resilience. With different business ecosystem actors in play, we bring you visionaries and branding experts to look at the art, craft and design of brands that bring empathy, authenticity, meaning, refreshing and yet lasting experience. The collection of inspirations, insights and emerging practices will help to shape new business strategy and models, and open up new ways of marketing, storytelling and customer engagement.

 

 

Speakers:

 

Yvonne Leung

CMO, AlipayHK, HK

 

Leo Li

VP, NetEase Media, Mainland China

 

Lucy Ju

Chief Customer Experience Officer & Product VP, PurCotton, Mainland China

 

 

Moderator:

 

Prof. Viveca Chan

Chairman & CEO, WE Marketing Group, HK