From defining user experience to product design, how brands speak to customers has never been more important. Understanding the consumer journey and responding to environmental and social changes will be critical to the success of companies. What can we learn from these prominent consumer brands? How will they anticipate, or even initiate future changes?

 

 

 

 

Speakers: 

 

Tina Chao

Chief Marketing & Digital Customer Experience Officer

McDonald’s Hong Kong · Hong Kong

 

Chul Bae Lee

Executive Vice President & Head of LG Electronics’ Corporate Customer Experience (CX) Center

LG Electronics Inc. · Korea

 

Ross Lovegrove

Visionary Creator & Sculptor of Technology

ROSS LOVEGROVE STUDIO · UK

 

 

 

Moderator:

 

Andreas Krasser

CEO

DDB Group Hong Kong · Hong Kong