Consumer Experience & Brand Innovation | BODW 2022
From defining user experience to product design, how brands speak to customers has never been more important. Understanding the consumer journey and responding to environmental and social changes will be critical to the success of companies. What can we learn from these prominent consumer brands? How will they anticipate, or even initiate future changes?
From defining user experience to product design, how brands speak to customers has never been more important. Understanding the consumer journey and responding to environmental and social changes will be critical to the success of companies. What can we learn from these prominent consumer brands? How will they anticipate, or even initiate future changes?
Speakers:
Tina Chao
Chief Marketing & Digital Customer Experience Officer
McDonald’s Hong Kong · Hong Kong
Chul Bae Lee
Executive Vice President & Head of LG Electronics’ Corporate Customer Experience (CX) Center
LG Electronics Inc. · Korea
Ross Lovegrove
Visionary Creator & Sculptor of Technology
ROSS LOVEGROVE STUDIO · UK
Moderator:
Andreas Krasser
CEO
DDB Group Hong Kong · Hong Kong