Vicky Chen has more than 20 years in retail industry, with extensive experience working with major department stores as the major business decision maker. In September 2013, Koche Development Co., Ltd obtained the right to operate Hayashi Department Store. Vicky spearheaded the transformation of the oldest department store in Taiwan into a creative and local icon. Hayashi Department Store has achieved a balance between cultural restoration and commercial development in the journey rejuvenation of an 84-year old historical building. The emphasis on the culture and history of Taiwan has underpinned the department store’s retail strategies. During the process of business development, Vicky discovered the rich layers of history and the beauty of Taiwan. Despite facing challenges, she managed to present the very best of Hayashi Department Store. It is currently the oldest yet the trendiest and youngest department store in Taiwan.

Speaker:

Vicky Chen

General Manager, Koche Development Company Limited, Taiwan

Moderator:

Kelley Cheng

Founder/Creative Director, The Press Room, Singapore