Refreshing an Iconic American Brand | BODW 2020
Brands are struggling to persevere in the current pandemic and economic downturn. Creativity, human-centred design and smart use of technology remain key drivers for brand resilience. With different business ecosystem actors in play, we bring you visionaries and branding experts to look at the art, craft and design of brands that bring empathy, authenticity, meaning, refreshing and yet lasting experience. The collection of inspirations, insights and emerging practices will help to shape new business strategy and models, and open up new ways of marketing, storytelling and customer engagement.
Chief Digital & Marketing Officer, Public Broadcasting Service, US
Global Creative Director, Lippincott, US
CEO, Asia Insight Circle, HK