Service Design

KODW 2021 Opening Ceremony and Innovation for Future Service | KODW 2021

·23 June, 2021


What are the key trends in 2021 and beyond? Why is it crucial for Business Leaders to embrace human-centred design in future service innovations?


Cravings for human interaction are more important than ever before. New service concepts need to be tested and launched with lighting speed. tried out fast. Design solutions that answer our most pressing concerns will chart our new path forward. Let's learn from the experts on why success comes to those who apply the best of service design.



Tim Stock

Co-founder & Managing Partner, scenarioDNA, US


Emma Chiu

Global Director, Wunderman Thompson Intelligence, US


Clive Grinyer

Head of Service Design, Royal College of Art, UK





Guy Parsonage

Partner, PwC Experience Centre, HK