The Rise of New Retail in China | KODW 2021
In a time of profound disruption and change, retailers must embrace sophisticated digital strategies as integral part of their business. With the advance of digitalisation in China, retailers are creatively experimenting ways to attract and engage customers. In this session, we will find out how retailer attempt to win the retail war through design and seamless, personalised and interactive digital innovation. There will be sharing on how unique content strategies are created across omni channels for meaningful customer experiences.
General Manager, Digital Marketing, K11, Mainland China
Prof. Viveca Chan
Chairman & CEO, WE Marketing Group, HK